Promote, preserve and protect the natural and historical environments of the Buffalo Niagara Rivers and their environs for the benefit of the local community.

• Restore the ecological health of the Buffalo Niagara River systems
• Express and celebrate the cultural and historic fabric of the area
• Improve public access along the Rivers by surrounding communities and citizens of the region
• Encourage community awareness, “ownership” and stewardship of the Rivers
• Support sustainable development of the region’s economy
• Develop a regional River advocacy organization capable of achieving the above goals